The Value of Inbound Marketing

Traditional outbound marketing

Traditional outbound marketing revolves around the idea of distributing offers to people who may not need or want your goods and services. At All Media, we specialize in inbound marketing efforts, fine tuning your website, participating in social media, and the creation of an email campaign. These are all channels that will bear fruit instantly once a consumer makes a move to buy; becoming the trusted resource for your area of expertise has the power of a long tail. Success on this level easily tracks able as long as you create a resource page.

I challenge you to identify a resource you or your business can align yourselves with and provide broad spectrum support on. Create a landing or resource page off your website which will allow you to track interest and participation. Dedicate the next 90 days to owning the topic. Rinse and repeat until you find evidence that you’re connecting with an audience.

To be clear I am saying “Resource Page” not “Squeeze page”.  Aiming to become a resource builds upon the idea of repeat visitors and your company becoming aligned with product knowledge in the eyes of the buying public. Once your status is secured as the go-to resource any future purchases will be yours without further investment.

The simple act of chumming for interest will force you to create buyers profile an act I feel is widely overlooked.

Let me know your results.

-Tory

allmedia internet marketing strategies

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Tory
About

All Media Internet Marketing Strategies. 21 year history as a storefront owner downtown Bainbridge Island. Expert in Photoshop, Dreamweaver, WordPress, Web Design, Social Media Marketing, People to People Marketing, Internet Marketing Strategies, (SEO) Search Engine Optimization, Brand Building, Content Marketing. I enjoy the constant stream of new tools and ideas that are found only on the internet. Bainbridge Island is a unique place teaming with creative and innovative minds. Working as a team with her commercial photographer husband, Nick and development partner Eric, they have created, developed and launched a vast array of online platforms. ” Helping someone turn an idea into a living is a hard but rewarding task. “

Posted in inbound marketing

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All Media Internet Group

Tory Felkey All Media Internet Marketing Web Design Bainbridge Island
Contact Tory
Customer Relations
206.992.8068

Eric Swanson All Media Internet Marketing web design Bainbridge Island
Contact Eric Here
Web Designer/Tech Support
323.636.6027

Nick All Media Internet Marketing web design Bainbridge Island
Contact Nick Here
Customer Relations
206.842.9333