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Knowing where to focus your limited time and resources to gain optimal results is the key to repeatable success and long-term growth.
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Let’s explore the Tools of Engagement starting with the website.
Considering that the number of total active websites is estimated at over 1.3 billion according to a survey published by Netcraft, around 455,000,000 websites are using WordPress right now, which means that around 20% of all self-hosted websites use WordPress, which is still huge. Dec 12, 2019. Click to learn more best practices when it comes to running a successful and SECURE website.
All Media believes in the daily practice of reviewing your Google Analytics reports. UNTIL YOU REVIEW THE DATA YOUR JUST GUESSING, installing a Google tracker on your pages will not only provide insights in the form of traffic location, age, gender, online activities, and even psychographics of your visitors. It will improve your standing with Google when they crawl your pages. Click to gain more insight into the power of Google Analytics.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Today Google-owned products dominate search engine results. The rest of us compete for below-the-fold visibility. Now more than ever, it is imperative to learn how robust SEO performed properly across all your platforms can bring dramatic traffic growth for your business. Click to learn more about cross-platform SEO.
Facebook is the 500-pound gorilla, and with the acquisition of Instagram to the Facebook brand, almost no business or brand is immune to the need for understanding and utilizing the opportunity presented by Facebook ads. Performed with skill Facebook ads can bring a remarkable return on investment. Click to learn more about Facebook Audience Insights Tools.
Today a full 40 to 60 % of all answers displayed as search return pages are Google-owned products. Ads, Snippets, and Google My Business Listings. To appear above the fold requires claiming and using a Google My Business Listing. The good news is it is free. The bad news is, as of April 2020 and the COVID - 19 outbreak Google is declining to approve any new accounts. Click to understand how to maximize your GMB listing here.
Where your brand crosses paths with potential consumers 100% sets the tone for the engagement. Knowing that the person searching on Google is not looking for the same response as someone engaging with your posts on Facebook or Instagram is a crucial concept to understand. Click to explore which social media community is right for your business.
Email marketing offers one of the highest returns on investments when done with skill. At All Media, we recommend Mailchimp over its competitor Constant Contact for reasons ranging from fees to easy of use and mobile readiness. Unlike any other form of marketing. Email subscribers tend to become true brand advocates. Click to learn best practices and campaign ideas to nurture, reward, and grow your list.
Is YouTube bigger than Google? Google owns YouTube, so YouTube will never actually be bigger than Google because, as YouTube grows, so does Google. That being said, if you’re talking about pure usage, Google is definitely bigger. For example, on average, YouTube had 63 million daily viewers worldwide in 2018. Statistics show a whopping 80 to 86% of all content consumed today is video. Click learn ways to integrate video into your marketing.
All Media Internet Marketing Strategies Testimonials
“All Media is the best they have given me a great start on pulling all my media, web and advertising together. So many ideas’s and constantly working on improving my miss mash mesh that others had left me with.
Thank You!!!”Mike Fisher
Mike Fisher Construction LLC.
“All Media has been working with me for eight years and I can’t thank them enough for they’re amazing customer service and products. They set up my current website and were a huge help with photography, copy and suggestions in making my website the best it can be. I feel like they’re pricing is more than fair and they have become a team member in helping my business.”
Bon Bon Enterprises, Inc.