When it comes to marketing it is not about what is RIGHT. It is always about what is right for YOU.
Marketing I not selling - Marketing is learning to message on behalf of your brand to your most RELEVANT Audience. After a decade in retained marketing and education, I fully understand that most of you
Read More
Success leaves clues. If you commit to mining your data and learning to work backward from your results, you will locate your unique path to growth. Learning how and where to mine your data makes marketing predictable, productive, and fun. If marketing has never been those things for you, it is simply because you have been doing it wrong.
Hello and welcome to The Modern Merchant, a place I created to share continuing education content to empower small and local businesses. In my day-to-day activities, I help people turn their passion into a thriving business by improving their marketing skills. I am committed to producing and sharing content to show you real-time marketing.
My point of view: Marketing is messaging, not selling.
You will only find advice on selling in the titles around advertising. Most of my titles will focus on how and where to place your message in front of your most relevant audiences. For most of us, marketing success starts by committing to one strategy going narrow, not wide, which means ignoring the masses and learning to live and thrive where your solution exists.
Three steps to success (yes, only three) don't skip ahead
Start Here: Must Reads-Need to Know
Hello January 2023 areas to review on behalf of your brand as we begin the new year. (Run Time 10:23)
Here is some Monday Motivation to start the new year on a successful note. I went to work today, January 2, 2023, and here is what I did on behalf of my clients. I performed the
Read More
TWO sure fire ways to know what is top of mind today with your most relevant audience! Craft content that HITS with your target audience..
This post began with the goal of sharing two solid ways to locate top-of-mind or current FAQ's from your warm audience. I stand by the idea that time is money, and
Read More
Content SEO and Technical SEO do you understand how to apply them to your goals?
This post and video are on Search Engine Optimization (SEO). I have an excellent cornerstone page on my website that I update frequently. I encourage you to read to support your continuing education as a Modern Merchant. I mention in this
Read More
A Small Sample of the Brands We Work With



















The Center for the Empowerment Dynamic
https://www.theempowermentdynamic.com/
WordPress Website
SEO
Data-driven marketing monthly strategy
Social Media Content Creation
Facebook Ads
Photography & Video

Olympic Glass
https://www.olyglass.com/
WordPress Website
Google Business Profile
SEO
Data-driven marketing monthly strategy
Social Media Content Creation
Facebook Ads

Exotic Aquatics
https://www.exoticaquaticsscuba.com/
WordPress Website
Google Business Profile
SEO
Data-driven marketing monthly strategy
Social Media Creation
Facebook Ads

JM Buildings & Construction
https://www.jmbuildingsandconstruction.com/
WordPress Website
Google Business Profile
SEO
Data-driven marketing monthly strategy
Social Media Content Creation
Facebook Ads
All Media Internet Marketing Strategies Testimonials

“All Media is the best they have given me a great start on pulling all my media, web and advertising together. So many ideas’s and constantly working on improving my miss mash mesh that others had left me with.
Thank You!!!”Mike Fisher
Mike Fisher Construction LLC.
www.mikefisherconstruction.com

“All Media has been working with me for eight years and I can’t thank them enough for they’re amazing customer service and products. They set up my current website and were a huge help with photography, copy and suggestions in making my website the best it can be. I feel like they’re pricing is more than fair and they have become a team member in helping my business.”
Lisa Wangen
Bon Bon Enterprises, Inc.
www.bonboncandies.com