When it comes to marketing it is not about what is RIGHT. It is always about what is right for YOU.
Marketing I not selling - Marketing is learning to message on behalf of your brand to your most RELEVANT Audience. After a decade in retained marketing and education, I fully understand that most of you
Success leaves clues. If you commit to mining your data and learning to work backward from your results, you will locate your unique path to growth. Learning how and where to mine your data makes marketing predictable, productive, and fun. If marketing has never been those things for you, it is simply because you have been doing it wrong.
Hello and welcome to The Modern Merchant, a place I created to share continuing education content to empower small and local businesses. In my day-to-day activities, I help people turn their passion into a thriving business by improving their marketing skills. I am committed to producing and sharing content to show you real-time marketing.
My point of view: Marketing is messaging, not selling.
You will only find advice on selling in the titles around advertising. Most of my titles will focus on how and where to place your message in front of your most relevant audiences. For most of us, marketing success starts by committing to one strategy going narrow, not wide, which means ignoring the masses and learning to live and thrive where your solution exists.
Start Here: Must Reads-Need to Know
A Small Sample of the Brands We Work With
All Media Internet Marketing Strategies Testimonials
“All Media is the best they have given me a great start on pulling all my media, web and advertising together. So many ideas’s and constantly working on improving my miss mash mesh that others had left me with.
Thank You!!!”Mike Fisher
Mike Fisher Construction LLC.
“All Media has been working with me for eight years and I can’t thank them enough for they’re amazing customer service and products. They set up my current website and were a huge help with photography, copy and suggestions in making my website the best it can be. I feel like they’re pricing is more than fair and they have become a team member in helping my business.”
Bon Bon Enterprises, Inc.