SEO

Posted on February 17, 2015 by Eric — No Comments ↓

Things your SEO team should know
or it’s time to get a new team.

Penguin, Panda, and Hummingbird
Content Marketing
Backlinks
Pogo Sticking
Analytics
Audit
Page Rank
Keyword stuffing
Social Media
Page Indexing
Alt Tags
Title Tags
Google Trends
Outbound Messaging
Pay Per Click

Critical Changes to Search Engine Optimization You Need To Know for 2015

Prior to the Hummingbird update, Search Engine Optimization about creating content that was stuffed full of keywords and keyword phrases. In 2015, search returns require content that answers the question. Google requires fresh ongoing industry content written with intent to educate and inform the visitor. Frequent and robust content that proves your site is alive and thriving.
The old saying that “life is a journey, not a destination” can also be applied to SEO.
Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.
You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful in 2015.

90 % of searchers are using a search engine like Google, Yahoo and Bing

Google owns up to 99 percent of the search market in some parts of the world and 67 percent in the U.S

191 million – Number of visitors to Google Sites, the number 1 web property in the U.S. in November 2014.