Things your SEO team should know
or it’s time to get a new team

• Penguin, Panda, and Hummingbird
• Content Marketing
• Backlinks
• Pogo Sticking
• Analytics
• Audit
• Page Rank
• Keyword stuffing
• Social Media
• Page Indexing
• Alt Tags
• Title Tags
• Google Trends
• Outbound Messaging
• Pay Per Click

Critical Changes to Search Engine Optimization 

Prior to the Hummingbird update, Search Engine Optimization about creating content that was stuffed full of keywords and keyword phrases. In 2019, search returns require content that answers the question. Google requires fresh ongoing industry content written with the intent to educate and inform the visitor. Frequent and robust content that proves your site is alive and thriving.
The old saying that “life is a journey, not a destination” can also be applied to SEO.
Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.
You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more successful in 2019.