I start this section by stating for the record that those of you who hold dear to the notion that Social Media in all its forms is of no use to you or your business aspirations are declaring for the record that you are on the first step towards becoming extinct. You are declaring for all to hear that you choosing to become irrelevant.
At the close of 2019, Americans as a society are trafficking 7 online platforms at a heavy rotation. Despite a long stretch of controversies over privacy, fake news and censorship on social media the trend of joining your “tribe” of choice are still happening in large numbers. Do you like data? Here is an ROI for you.
When consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another. (Sprout Social 2019)
At All Media, we define Social Media as more than just Facebook and twitter we recognize Social Media as anywhere you can build a relationship. Sharing yourself, your insights, your industry knowledge, helpful tips and answers via social platforms, Google My Business, or a blog can and will build you a real following. Knowing how to convert that following into consumers and even better advocates of your brand will require a plan. (AT ALL MEDIA WE CREATE PLANS)
Where do you start your Social Media Marketing?
Deciding which platform is right for your company and developing a strategy for engagement is critical. All Media can help you select and develop your online platforms in an authentic way.
At All Media, we believe everyone should be present in three locations.
- Google My Business
- A Social Media platform (NOT ALL)
- Your own website with a blog.
People to People marketing is here to stay. Whether your goal is to build brand awareness, customer goodwill, generate leads or build your list we can help you create a winning strategy. As with the marketing of old, testing and tracking are critical for long-term success. The beauty of Social Media is the opportunity for ongoing A/B testing at almost no cost! Harnessing the power of Social Media for your business or brand starts with creating a buyers profile, knowing your voice and being consistent. Let us help you reap the rewards!
After 8 years of consulting I challenge you to the idea that almost every business I review fails to understand the power of Social Media when it comes to building a brand (REPUTATION). For the record, brands are INVISIBLE on the internet.
Learning to harness the power of Social Media can jettison you to the top.
Wish, a startup that’s gunning for Amazon and Alibaba, is spending a reported $100 million on Facebook ads. That’s 90% of its advertising budget.
The company doubled its revenue to $1.9 billion. As of 2019 it is the third-biggest e-commerce marketplace in the United States by sales. In August 2019, Wish received a Series H funding round, led by equity firm General Atlantic, taking the company’s assets to $11.2 billion.
Today’s consumer launches online to spend time with and buy from the brands that have earned their attention and their trust…. not be sold. The winning ROI is a successful use of Social Media to ensure your knowledge in the channel and your reputation allows the buyer to find you once the buying decision has been made.
All Media can be retained to review your current strategy and construct a more powerful objective and plan for your in house team or to work alongside you with one-to-one tutoring for solo-entrepreneurs.
Learn how to approach new audiences within online communities and how your business can become more engaged with consumers and strengthen the relationship between customers, products, and services or get ready to become irrelevant!
Think I’m wrong and you have it all under control? Let’s chat!