1- Not all platforms are right for all business, don’t spread yourself too thin.
Select the ones that are right for your audience and populate it with valuable information your customers will find useful. Delete any accounts you abandon to avoid them being found in a search.
Plan your voice, be consistent and offer value and track your results through analytics.
In addition to Google Analytics, each platform now has tracking reports.
Social Media is the ultimate affordable A/B testing platform.
(all three info graphics from inman.com article)
2-Share at the right times. We are all wondering when and how often to post. Taking the time to develop a buyers profile is a winning first step.
On Facebook use the “people who liked this page, liked…X” tool to find out what other pages your followers have liked. Finding the common data sets that tie your customers together allows you to strike gold when creating content. How old are they, how or why do they use your product? Again this is where tracking will provide the gold.
Remember it’s not important to utilize all the platforms just to excel on at least one!
3- Use Social Media to build relationships. If you have any questions about how to build relationships online, pick up Dale Carnegie’s book, “How to Win Friends and Influence People.” It rings as true today as it did in when he wrote it in 1937. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
Never before has small business had the potential to build such a devoted following on a shoestring budget. People to People marketing is now and the future. Not only can you reach the masses beyond any old school marketing tool but it is virtually free. These days it is all but expected.
Final thought: Today it is unlike any other time in the history of business.
Using social platforms to listen to your customers, provide them useful information, engage and relate, puts a human touch on your business.
Your success will be public knowledge for all to see, you cannot buy that kind of good will, you can only hope to cultivate it.