This is an excerpt from a Buffersocial article originally posted Oct-2015.
Increasing your reach on any social network
Every social network is different when it comes to increasing your reach. For example, specific tactics that work well on Facebook don’t necessarily succeed on Twitter as well.
There are, however, some universal methods that will that can help you on any network and I’d love share three with you now:
When James Dyson invented his first Dual Cyclone vacuum cleaner, he spent 15 years creating 5,126 versions that failed before he made one that worked.
Without years of experimentation, Dyson would have never built a multi-billion dollar company off the back of his vacuum cleaner.
Social networks are exactly the same. Without trial and error you may find yourself struggling to figure out what content works specifically for you and what helps you reach the highest number of people.
Three experiments you can run today in under 5 minutes:
- Copy length: there’s an optimal length for everything online, however, in the name of experimentation you could try sharing longer or shorter posts to see how they perform for you.
- Posting time: a time you least expect, could end up being the best time for you to post. Without experimentation you may never find out. A super-easy way to test various times is to set up a new posting schedule within Buffer.
- Post type: many social networks offer various types of posts (image, video, GIF), trying mixing up the types of posts you share and see what performs best.
Thanks again to buffersocial for these great insights and wonderful strategy.
Remember knowing your audience is the first step to success when creating any marketing campaign.
Today data is available everywhere so don’t assume or presume.