When it comes to marketing it is not about what is RIGHT. It is always about what is right for YOU. Marketing I not selling – Marketing is learning to message on behalf of your brand to your most RELEVANT Audience. After a decade in retained marketing and education, I fully understand that most of … When it comes to marketing it is not about what is RIGHT. It is always about what is right for YOU. Read More »

Hello January 2023 areas to review on behalf of your brand as we begin the new year. (Run Time 10:23) Here is some Monday Motivation to start the new year on a successful note. I went to work today, January 2, 2023, and here is what I did on behalf of my clients. I performed … Hello January 2023 areas to review on behalf of your brand as we begin the new year. Read More »

TWO sure fire ways to know what is top of mind today with your most relevant audience! Craft content that HITS with your target audience.. This post began with the goal of sharing two solid ways to locate top-of-mind or current FAQ’s from your warm audience. I stand by the idea that time is money, … TWO sure-fire ways to know what is top of mind today with your most relevant audience! Craft content that HITS with your target audience.. Read More »

Content SEO and Technical SEO do you understand how to apply them to your goals? This post and video are on Search Engine Optimization (SEO). I have an excellent cornerstone page on my website that I update frequently. I encourage you to read to support your continuing education as a Modern Merchant.    I mention … Content SEO and Technical SEO do you understand how to apply them to your goals? Read More »

Use Gmail scheduling to send your publish ready Reels content to your phone! (Runtime 4:12) I Published a blog post on December 24, 2022, encouraging you to explore and use templates for crafting Reels. Not just your Instagram Reels, in case you were not aware, Facebook has fully embraced Reels as well.    Unlike Instagram, … Instagram Reels scheduling HACK! Use Gmail schedule tool to email your fully prepared content to you. Read More »

Are you using templates and tools to lighten your workload? Many creators share the idea that IF your brand has a true following on Instagram, a post a day will grow your following organically. Meaning no paid ad spend is required. Even embracing short-form video, which is 10 seconds or less, can make this task … Are you using templates and tools to lighten your workload? Read More »

Keyword research turns your message from random to a direct hit. Here is how! I hope your Thanksgiving holiday was spent with the ones you hold dear and GREAT FOOD!   As I take full advantage of this after the holiday pause, I decided to craft a video on MESSAGING for your brand. I say … Free Keyword research for your brand _ direct from Google – here’s how. Read More »

Use Canva to make complex things like graphics simple. Generate solutions in ONE click. Content is king in the world of social media ATTENTION marketing. As any marketer knows, images increase engagement. People don’t just want to look at pictures, they want to share them, and then they want to see more of them, and in … Use Canva to make complex things like graphics simple. Generate solutions in ONE click. Read More »

Use Facebooks free planner for post, and stories rather than a third party tool. It’s FREE! (Run time 8:50) As I walk in and out of the local storefronts in my small town, I am reminded of just how difficult it can be to carve out time to work on your business. I crafted this … Don’t pay for a content planner use Facebook’s FREE planner! Read More »

When I get distracted by the shiny thing, I listen to Seth Godin; you should too! In the marketing channel, there are a few rockstars; top of mind would be Gary V., A man on a lifelong mission to own the Jets. He is blessed to spend his time doing something he loves that gets … The benefit of mentorship. Meet my Seth Godin. Read More »

If your maketing is not working it is because your not doing it right. Learn how to deliver your message and drive people to your location. Attention & Visabilty doesn’t ONLY mean ecommerce. Run Time (16:32) Over the last decade, I have had enough opportunity and access to provide real-life case studies for my website … If your marketing person has never had this conversation with you, it is time to find a new marketing person. Read More »

Google Business Profile – The modern interactive phone book For those old enough to remember the days when phone books existed, you may also remember that every business was granted a free white page listing alphabetically stating your business name (usually pulled from your city license), your street address, and your phone number. Knowing the … Google Business Profile GET LISTED FOR FREE! Read More »