As a daily activity, I pay attention to the evolution and best practices of Google as it relates to search. I make a living by staying attentive. At a recent round table discussion on content, the idea of KEYWORDS came up. I quickly realized that the group had an out of date impression of best practices around keywords. The old SEO (Search Engine Optimization) hack of inauthentically stuffing as many keywords into a piece of content to pick up as many eyeballs as possible around a word was, in the beginning, a highly embraced strategy.
Enter in 2020 with full saturation of the voice-activated search. The TOOLS have taught us to chat with our assistants, Google, Siri, and Alexa. Chat as if we are asking a trusted friend for advice on everything from food purchases to medical advice.
We all want the benefit of a recommendation from someone we trust. This behavior means search has changed to conversational queries. Gone are the strategies of pounding keywords DENTIST DENTIST DENTIST into a piece of content to draw the attention of the search bots.
Conversational search queries require a HELPFUL response to be considered worth sharing to the Google masses. Google provides ample signals when it comes to best practices for winning in search returns. In this video, I touch on where you can find direction to empower your efforts if winning in search is a goal for your business.
As always if anything I cover her sparks a question for conversation, leave me a comment.
Here is a short video on the evolution of keywords for 2020.
Tory Smith Felkey
All Media Internet Marketing
Educator and Consultant