Facebook Audience Insights Tool It is everything when it comes to using Facebook to effectively deliver your message to a target audience. Facebook audience insights tool is an official UNICORN. It only exists on Facebook. Unlike any other active community online today Facebook allows you to tap into their PHYCHOPRAPHICS data accrued since the beginning of Facebook via this tool.
Learning to use Using Facebook Insights Tool to create segmented audiences for every message can provide a huge ROI- (Return on Investment). Data supports your results could improve by as much as by 85%, on average.
Here is what Facebook said about their tool: “The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”
FYI: I often find the tool moves around and access to this tool takes a little research. As of the writing of this, I am including a link straight from Facebook themselves. Should this link fail, the value point is so hight I hope you do the work to find the tool and use it to search the data insights for everyone on Facebook who potentially could be a warm audience for your (paid or not paid) message.
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Of any potential audience, you wish to compile when targeting an audience to deliver your message to.
Tory Smith Felkey
All Media Internet Marketing
Educator and Consultant