Data Metrics should drive every decision you make on every level of your business
#1 Know your numbers
A business today has access to unique and powerful tools to learn, grow, and thrive. No successful enterprise scales without mining their data for fact-based decision-making.
Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Without Google Analytics, how else could you track the success of your online marketing? Understanding your visitor’s behavior on your website is key to improving your return on investment (ROI).
Google offers a wide range of insight on every visitor’s behavior as well as their location, age, gender, length of visit, time of day, and what type of device they used to access your website. Imagine how invaluable this information can be when it comes to planning content, publishing frequency, and delivering your message to a highly relevant audience. (Buyer Profile)
#2 Get help installing Google Analytics on your website
Google Analytics is free to use but requires you have ownership access to your current website to be able to install the tracking code. Websites such as Shopify, Wix, Squarespace or other (RENTAL) websites do NOT offer users intimate access to install this fundamental tool. Instead, they offer an inhouse version of data curated by them. CONSIDER YOUR SOURCE.
Important business decisions have to be made on almost a daily basis. Data collection is the only tangible way to know if a decision was right and can help you adjust your practices in the future. And what better way to analyze your business decisions than to set goals prior to collecting data? Having measurable data to analyze, specific to your industry, will help you determine whether your goals were reached.