Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
In addition to being easier to spot both physically and digitally, GMB allows businesses to add useful information like their name, what they do, their location, phone number, website, hours of operation and pictures. At the close of 2019 GMB accounts can now be FOLLOWED just like any other social media platform.
Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. 47% percent of consumers use Google Maps to locate businesses nearby. In fact, moving into 2020 It has been reported that a full 45% of all searchers now choose a NO CLICK option which means your information was offered by Google in a GMB box or as a snippet. Websites, even ones that are optimized to show up in first place cannot outrank a GMB listing.
Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Without Google Analytics, how else could you track the success of your online marketing? Understanding your visitor’s behavior on your website is key to improving your return on investment (ROI).
Google offers a wide range of insight on every visitor’s behavior as well as their location, age, gender, length of visit, time of day and what type of device they used to access your website. Imagine how valuable this information can be when it comes to planning content, publishing frequency and most importantly who you are taking to! (Buyer Profile)
Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.