#1 Claim your listing
Just by claiming your Google, My Business listing means you show up in local searches. (claim your free listing here https://www.google.com/business/)
Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
In addition to being easier to spot both physically and digitally, GMB allows businesses to add useful information like their name, what they do, their location, phone number, website, hours of operation, and pictures. At the close of 2019, GMB accounts can now be FOLLOWED just like any other social media platform.
#2 Complete all the elements of your listing
Think of this step much like the white page listing in
the phonebook of old. Everyone gets to submit the basics:
Hours of operations
Special hours (think holidays)
#3 Gather Reviews
Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations.
What review matters most? As we continue to reinforce here… Google My Business listings will ALWAYS appear ahead of any website or social media platform in search returns. ” GMB drops from the top”, this makes gathering Google reviews for your business the most important review you can gain. If you only have time to request reviews for one location representing your local business, make it Google My Business.
Metrics that matter
- 47% of consumers use Google Maps to locate businesses nearby. Consumers take into consideration when searching for a local business is proximity to their location.
- 50% of consumers who conducted a local search on their smartphone visited a store within a day, according to new research by Ipsos MediaCT.
- 72% of consumers say positive reviews make them trust a local business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage over the next business by collecting Google reviews.
- Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations.
Websites, even ones that are optimized to show up in first place, cannot outrank a GMB listing. Google My Business listings drop from the top; they do NOT COMPETE for placement. Unlike websites that compete to rise to the top of the pack from the bottom of the page.