People Still Use Email
Although many people have been led to believe that email is dead, those who understand email marketing know that it isn’t going anywhere anytime soon. What’s more, a staggering 83% of global consumers say they prefer email when receiving communications from businesses. Because it works!
Email marketing is easy, effective, and inexpensive.
Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
1-In 2021, approximately 309.6 billion emails were sent and received daily. In 2022, this figure is expected to increase to 333.2 billion.
At All Media, we want to remind you that the message you craft will be different for every distribution channel you utilize. The holy grail of a target audience pool is those on your mailing list. Once consumers agree to provide you with their email address, they become the most likely to share your message and become brand advocates. More so than any other audience you can cultivate. Moreover, you can communicate to your list for close to zero cost 24hrs a day, seven days a week.
2-Use your list mindfully to engage your core audience
Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not actively looking to make a purchase. This misuse of trust can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics. Don’t share your list, sell your email list or bombard your subscribers.
3-Bring value to your list that they cannot obtain elsewhere.
• Provide exclusive offers: These strategies are considered the most traditional and increase impulsive behavior when announcing promotions or a new product.
• Loyalty: To retain current customers, this campaign aims to cultivate a relationship with the brand or company. Done right, it can generate more sales.
• Informational: These campaigns inform clients, for example, about future events or to get feedback on a particular service or product.
• Location: This is a strategy that informs people about the physical store’s location so that they can go in it and become customers.
*Alert your, customers, to unforeseen events such as evolving COVID restrictions, Storefront concerns, and inventory or supply change issues.
- Wow, your readers with value.
- Show your expertise by staying on top of your industry trends, tools, and ideas.
- Keep your information relevant, helpful, and free.
- Be a welcome distraction.