Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. … Moreover, it is also said that they prefer to receive business information via email.
Email marketing is easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
At All Media, we want to remind you that the message you craft will be different for every distribution channel you utilize. The holy grail of a relevant audience pool is those on your mailing list. Once a consumer agrees to provide you with their email address they become the most likely to share your message and become brand advocates. More so than any other audience you can cultivate. Moreover, you can communicate to your list for close to zero cost 24hrs a day seven days a week.
2-Use your list mindfully to engage your core audience
Let’s face it – most email newsletters are crap. Far too many companies see email newsletters as another way to push sales, even though many people who sign up for a newsletter are not looking to actively make a purchase. This can result in low sign-up volumes, high rates of subscriber abandonment, and “newsletters” that are light on news and heavy on pushy sales tactics. Don’t share your list, sell your list or bombard your list.
3-Bring value to your list that they cannot obtain elsewhere.
• Provide exclusive offers: These strategies are considered to be the most traditional and are intended to increase impulsive behavior when announcing promotions or a new product.
• Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.
• Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.
• Location: This is a strategy used to inform people about the location of the physical store so that they can go in it and become customers.