Cultivating a # Hashtag is free and has longtail rewards. This is inbound marketing magic at it’s best.
Free to do and for early adopters a lifetime of brand benefits.
1- Do your research to ensure you don’t tap into a negative connotation.
2- Be consistent. Pick one to two and move to use them every time.
3-Hashtag in comments section to avoid cluttering up your valuable content.
4-Hashtags are widely embraced and offer a real opportunity for any brand to own or align themselves with a global dialogue.
5-Use your adopted Hashtags on every piece of your marketing not just online. Hashtags offer a unique opportunity to get in on a new channel and ride the wave.
6-Hashtags offer a unique opportunity to get in on a new channel and ride the wave. Own yours before your competition gets savvy.
Here is an excerpt from an article at Wordstream:
Social Media Marketing Tip #10: Build Communities Around Actionable Hashtags
Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.
This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.
Social media marketing tips community hashtags
The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.
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What Hashtag have you adopted?