When I get distracted by the shiny thing, I listen to Seth Godin; you should too! In the marketing channel, there are a few rockstars; top of mind would be Gary V., A man on a lifelong mission to own the Jets. He is blessed to spend his time doing something he loves that gets … The benefit of mentorship. Meet my Seth Godin. Read More »

Market for yourself or Hire? During the recent Covid – Pause, I mistakenly landed on the belief that almost every business was negatively impacted by the inability to connect in person with their consumer and, therefore, would be arriving in droves for training and support to solve the problem by embracing digital marketing tools. I … Market for yourself or Hire? Read More »

A successful Modern Merchant uses Digital Marketing Digital Marketing Costs Less Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, … A successful Modern Merchant uses Digital Marketing Read More »

Google is the only brand whos target audience could be ANYONE. I used to believe that anyone I spoke to who had a business was a potential client for me. I was wrong. It has taken me years to say, “Right now, I do not see a role for me.”Just like me, your most relevant … Who is your target audience? Read More »

Train to: Market Small for Gigantic Returns Please take a moment to share who you are and where your interest lies.1-Attend in-person or online classes. 2. One on One Training to grow your skills,3-Reaching out for retained support to take your business to the next level. All Media will never sell your information nor solicit you … Marketing Small for Gigantic Returns Read More »