Keyword research turns your message from random to a direct hit. Here is how! I hope your Thanksgiving holiday was spent with the ones you hold dear and GREAT FOOD!   As I take full advantage of this after the holiday pause, I decided to craft a video on MESSAGING for your brand. I say … Free Keyword research for your brand _ direct from Google – here’s how. Read More »

Use Facebooks free planner for post, and stories rather than a third party tool. It’s FREE! (Run time 8:50) As I walk in and out of the local storefronts in my small town, I am reminded of just how difficult it can be to carve out time to work on your business. I crafted this … Don’t pay for a content planner use Facebook’s FREE planner! Read More »

Market for yourself or Hire? During the recent Covid – Pause, I mistakenly landed on the belief that almost every business was negatively impacted by the inability to connect in person with their consumer and, therefore, would be arriving in droves for training and support to solve the problem by embracing digital marketing tools. I … Market for yourself or Hire? Read More »

A successful Modern Merchant uses Digital Marketing Digital Marketing Costs Less Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, … A successful Modern Merchant uses Digital Marketing Read More »

Google is the only brand whos target audience could be ANYONE. I used to believe that anyone I spoke to who had a business was a potential client for me. I was wrong. It has taken me years to say, “Right now, I do not see a role for me.”Just like me, your most relevant … Who is your target audience? Read More »