Should you build a WordPress website or should you claim your Google My Business free website? A professional website drives sales. Nearly 70% of consumers agree that they are more likely to buy from a business that has a website than one that does not.
WordPress powers over one-third of the web!
We build exclusively on WordPress free, open-source software at All Media, as do most brands, with over 43% of all websites running on WordPress. Through plugins and themes, WordPress adapts so you can make any website. In 2020 with the addition of Elementor page-building tools, it is hard to imagine any website building tool with more power and ease of use than WordPress.
WordPress is SEO Friendly
WordPress is written using standard compliance and high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress, and WordPress sites tend to rank higher than others in search engines.
You Have Full Control of Your Website
WordPress is self-hosted, which allows you to maintain a complete backup of your website. There are no monthly service charges, unlike Shopify, Wix, Squarespace, and Weebly.
Moreover, Shopify, Wix, Squarespace, and Weebly limit your control to premium packages’ features.
That leaves you with some limitations, and you don’t technically have full ownership of your site and content. You’re renting the website from these companies. So when you stop paying, all of those files and pages are either lost or held by the company. With WordPress, you own the files, and no one can prevent you from moving them to other hosts.
- WordPress supports images, Documents, PDFs, Audio, and Video.
- WordPress can be adapted for e-commerce.
- WordPress keeps a running check on security, backups, maintenance tasks, and spam.
- WordPress was born as a blogging platform. It’s had its competitors, but nothing currently compares to the WordPress blogging engine’s power, elegance, and advanced tools you find. Options like Tumblr, Medium, Ghost, and Blogger are perfectly fine for hobbyists, but endeavors on the GROW reside on WordPress.
62% of the top 100 fastest growing companies in the US (Inc. 5000) use WordPress. – Nelio Software
New to the net? Low on funds? Not sure where to begin?
Why not start by claiming your free website from Google Business Profile?
Not every business will need to build its website. In some cases claiming the free website offered at Google My Business is the right idea. The free website builder tool at Google My Business can help you quickly create a beautiful website to impress and engage new customers – instantly establishing your business online.
Inside a Google Business Profile, you are invited to publish posts, photos, videos, menus, services, hours, products, and contact information. Google will instantly curate that content into a professional-looking website that stands out and is mobile-ready and poised to dominate in search returns. Assign your current domain name to this website or purchase a strategic new name for the website for a second opportunity to engage consumers.
Remember, with over 45% of searchers choosing to click on a Google Business Profile instead of a website; almost every business can benefit from claiming and using this free website-building tool.