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We all put our marketing efforts, blood, sweat, and tears into rented space. You may not yet have thought about it, but at any given time, Google, Facebook, Instagram, Shopify, Wix, and others can cancel your access without notice. You need to be prepared to pivot at any moment to use your own online real estate. WordPress as a tool combined with a dedicated hosting plan allows you peace of mind and ownership. Even the most basic business can benefit from a well-designed, simple website that encourages communication via a secure contact form. The beginning of your email list. The holy grail for every Modern Merchant.